WordPress vs Custom Website: Making the Right Choice in 2022

The debate between WordPress and custom websites continues to be a hot topic in the digital world. As of July 2022, WordPress powers an astounding 43% of all websites, thanks to its evolution over a relatively short period. With a vast array of themes and plugins available, building the perfect website seems like a breeze. However, why would you consider building a completely custom website? Let’s explore the pros and cons of both options and demystify the decision-making process.

WordPress vs Custom Websites: Search Engine Optimization

When creating a website, search engine optimization (SEO) should be a key consideration. Good SEO helps your website rank well on Google and attracts more traffic. WordPress websites are generally SEO-friendly out of the box, but the effectiveness can vary depending on the theme and plugins used. Poorly designed themes can hinder your SEO efforts, regardless of the capabilities of the underlying CMS (WordPress). Sometimes, it feels like SEO is an afterthought, with designers focusing primarily on aesthetics and functionality before adding SEO-friendly elements using plugins like Yoast.

Yoast Plugin

On the other hand, custom websites don’t have these limitations. Since they are built from scratch, SEO considerations are often incorporated from the outset. This allows you to optimize your site for search engines right from the start, rather than trying to retrofit SEO elements after the website has been built.

The Winner: Custom websites

WordPress vs Custom Websites: Design

Design is a crucial factor when choosing between a custom website and WordPress. In the past, WordPress may have fallen short in this area, but things have changed significantly. With an abundance of pre-built themes available, you can easily find one that suits your desired design. In fact, there are countless themes to choose from, giving you the freedom to create a visually appealing WordPress website. Additionally, if none of the themes meet your expectations, you can always build your own.

See also  Wordpress Vs Umbraco: Choosing the Right CMS for Your Website

WordPress Theme

However, custom websites have the advantage of offering a truly unique design. While you can customize WordPress themes to a certain extent, a custom design provides an unparalleled level of distinction.

The Winner: A Draw

Website Responsiveness

Whether you choose a custom website or a WordPress theme, having a responsive website is crucial. Responsive websites adapt to various devices, ensuring a seamless user experience. Good WordPress themes come with built-in responsiveness, eliminating the need to worry about this aspect. In contrast, custom websites require careful consideration of responsiveness during the design process.


While there are countless WordPress themes available, many of them may look similar. Although you can add your personal touch to themes, a custom design offers greater potential for creating a truly unique website.

WordPress vs Custom Websites: Functionality

WordPress takes the lead when it comes to functionality. Its CMS functionality makes site management easy, and there is a vast library of plugins available to add additional features effortlessly. However, it’s essential to note that some plugins may offer unnecessary features, potentially bloating your site and affecting performance. To mitigate this, you can build your own custom WordPress plugin, including only the necessary functionality.

Themes themselves often provide useful functionality, reducing the need for additional plugins. With the right theme, plugins, and possibly some custom coding, there is little you can’t achieve with WordPress. On the other hand, custom websites require individual coding for both design and functionality, which is time-consuming and requires technical expertise.

The Winner: WordPress

WordPress vs Custom Websites: Development

Choosing between WordPress and custom development depends on various factors such as site complexity, size, functionality requirements, and budget. If you find a WordPress theme you love, have access to plugins that meet your needs, and have a tight budget, WordPress becomes the obvious choice. However, for truly bespoke projects with unique design and complex functionality, custom development is the way to go.

See also  Transfer Your WordPress Website to Shopify

Developing a custom website allows you to avoid unnecessary bloat and tailor the site precisely to your requirements. However, it’s crucial to acknowledge the challenges of starting from scratch.

The Winner: WordPress

WordPress vs Custom Websites: Scalability

One of the fascinating aspects of websites is their potential for growth. Scaling from a small website to a larger one is generally not an issue, regardless of whether it’s built on WordPress or custom development. However, scalability challenges typically arise when websites become significantly larger, such as in the case of successful eCommerce sites with expanding product catalogs.

WordPress, with its content management tools, performs well in terms of scalability. Adding new pages to a WordPress website is quick and easy. Custom websites, on the other hand, require more labor-intensive scaling processes.

It’s worth noting that choosing the right hosting provider during the early stages of a website can greatly impact scalability. Selecting a hosting provider capable of handling increased traffic and content volumes can save significant trouble in the future.

The Winner: WordPress

WordPress vs Custom Websites: Maintenance & Updates

WordPress is a complex software ecosystem with themes and plugins that require regular maintenance. Updating to the latest versions can sometimes be time-consuming and may present challenges. However, content management tasks, such as updating content and making changes, are effortless with WordPress. Its user-friendly interface makes day-to-day maintenance a breeze.

Custom websites usually require less maintenance, depending on their complexity and the programming language used. Simple websites built with HTML and CSS may need little to no maintenance at all. However, from a content management perspective, custom websites cannot match the convenience and ease of updating provided by WordPress.

See also  Notion WordPress Integration: Streamline Your Workflow and Boost Productivity

The Winner: WordPress

WordPress vs Custom Websites: Security and Performance

In the past, WordPress was deemed more susceptible to hacking. However, with the right hosting and regular maintenance, security concerns have significantly decreased. It is crucial to use plugins and themes from reputable developers and keep them up-to-date. Additionally, having reliable backups will mitigate any potential issues caused by hacking.

The security of custom websites rests heavily on the skills of the developer and adherence to industry best practices. The hosting environment also plays a significant role in ensuring security.

In terms of performance, both clean, well-designed WordPress websites and custom websites can achieve fast loading times. However, custom websites may have a slight edge, especially if they are simple. The nature of WordPress, with its extensive codebase, can impact overall performance to some extent.

The Winner: A Draw

WordPress vs Custom Websites: Cost

In terms of cost, WordPress websites are generally more affordable to launch compared to custom websites. The time required for custom development, even for experienced developers, makes it a more expensive option. WordPress, on the other hand, allows for quick setup, and within a matter of hours (or even minutes), you can have a brand new website up and running.

The Winner: WordPress

WordPress vs Custom Websites: Final Thoughts

While we may be slightly biased, WordPress is often the ideal choice for most websites. It offers a quick and easy development process, effortless content management, and a wide range of available themes and plugins. However, custom websites play a vital role in fulfilling unique requirements for projects that demand exceptional design and functionality. Ultimately, the decision between WordPress and custom development comes down to balancing time and budget.

For more information on building the perfect website, visit ProgramMatek