Selling products on WooCommerce is a good start, but selling products on Google Shopping is even better. If you’re planning to expand your reach and increase sales, then WooCommerce Google product feeds are what you need. In this article, we will guide you through everything you need to know about WooCommerce Google product feeds, so you can create feeds and promote your products on Google Shopping.
Stay Ahead of the Competition
In today’s competitive world, simply offering quality products at competitive prices isn’t enough. To thrive in the eCommerce industry, you need to put effort into marketing and promoting your store products. The goal is to make it easy for your customers to find you. This is where WooCommerce Google product feeds come in handy.
Google is the go-to platform for most customers when searching for products. By promoting your products on Google Shopping through WooCommerce Google product feeds, you can gain the advantage you need to stay ahead of the competition. Take a look at the example below to see how products appear on the Google Shopping page.
Benefits of WooCommerce Google Product Feeds
Let’s explore the benefits of using WooCommerce Google product feeds in more detail.
1. Benefits on Your Store Website
- Share product listings on Google: With WooCommerce product feeds, you can share your store product information on Google. This increases the visibility of your products and makes it easier for customers to find them.
- Connect with customers: As most shoppers search for products on Google, listing your products on Google allows you to connect with thousands of potential customers.
- Increase website traffic: Making your products visible on Google search results for relevant keywords can significantly boost your website traffic. On average, online store websites with Google product listings experience a 50% increase in clicks.
2. Benefits on Your Local Store
- Increase your reach: By ranking your products on Google search results, you can increase sales and customer reach for your local outlets. Customers searching for products near them will have a better chance of finding your store.
- Promote your store inventory to local customers: Displaying your store products on Google informs customers that your store has the items they’re looking for.
- Get more walk-in customers: When your store products are listed on Google, customers can find you online and visit your local store to make purchases.
3. Benefits for Google Searches
- Use analytical tools: Google provides various analytical and advertising tools to promote your store website. Utilize Google Analytics and Google Search results data to make informed marketing decisions.
- Create targeted ad campaigns: With Google Ads services, you can run targeted ad campaigns to reach more potential customers and increase conversions on your store site.
- Improve shopping experience: Enhance the shopping experience on your store website by providing a seamless experience across multiple Google platforms.
- Regional benefits: In the US, you can sell products directly through Google, resulting in faster conversions as customers can order directly from the Google Shopping page.
These benefits show why WooCommerce Google product feeds are essential for your business. Now, let’s proceed to the setup process.
Setting Up WooCommerce Google Product Feeds
To create product feeds for Google, you’ll need a third-party plugin like the WooCommerce Product Feed & Sync Manager by ProgramMatek. This plugin allows you to create product feeds for both Google Shops and Facebook Shops. Once you’ve purchased the plugin, follow the steps below to set up WooCommerce product feeds for your store website.
Step 1: Create a New Feed for Google
- Go to WebToffee Product Feed > Create new feed from your WordPress dashboard.
- Enter a file name for the feed.
- Select your target country.
- Choose the sales channel as Google Shop.
- Set the auto-feed refresh interval.
- Select specific categories to include or exclude from the feed.
- Exclude any products you don’t want to include.
- Enable the Exclude out-of-stock product checkbox to exclude out-of-stock products.
- For products with variations, choose whether to include default product variations.
- Choose product type-based filters to include only the selected type of products for the feed.
Step 2: Google Attribute Mapping
Here, you’ll map WooCommerce product fields with Google attributes. The plugin automatically maps relevant fields, but you can also manually map advanced fields. This allows you to add additional information like Brand, GTIN, MPN, etc., to WooCommerce product edit pages.
Step 3: Category Mapping for Google Shop
Google has predefined categories for Google Shop products. You’ll need to map your store categories with Google categories. Simply choose the corresponding category from the dropdown menu.
Step 4: Generate WooCommerce Product Feeds for Google
Choose a batch count for creating the product feed file and set the delimiter for separating the columns in the CSV file. You can keep the default options and click Generate to generate the feed file. Once it’s ready, you’ll receive a prompt message saying, “File ready for download!”
Congratulations! You have successfully generated WooCommerce Google product feeds. Click on the Manage feeds link to access the Manage feeds page and view all your generated feeds.
Now, let’s move on to setting up Google Shopping with WooCommerce product feeds. To do this, you’ll need to set up an account on Google Business and Google Merchant Center.
Step 1: Log in to Google Merchant Center
Log in to your Google Merchant Center account. From the home page, go to the Products tab and select Feeds from the left-side dashboard. Click on the “+” icon to add a new product feed.
Step 2: Select Target Country and Language
Choose the target country and language for your WooCommerce product feeds. Make sure to select the same country and language you specified during feed creation.
Scroll down and click Continue to proceed.
Step 3: Choose an Input Method
Provide a primary feed name for your WooCommerce product feeds. Then, choose an input method to connect your data to the Google Merchant Center. We recommend choosing the Scheduled fetch option, which automatically updates the feed with any changes in your product data.
Click Continue to proceed.
Step 4: Setting Up the Product Feed
Enter the product feed file name you created earlier. Set the fetch frequency and fetch time for the product feed, and choose your required time zone.
Next, you’ll have the option to paste the feed URL. To get the feed URL, go to WebToffee Product Feed > Manage feeds from your WordPress dashboard.
Return to the Google Merchant Center page and paste the feed URL in the corresponding field. Click Create feed to complete the product feed setup on Google Merchant Center.
Congratulations! You have successfully synced your store products with Google Merchant Center using WooCommerce Google product feeds. Your products will now be listed on the Google Shopping page.
Having your WooCommerce store products listed on Google Shopping allows you to reach a wider audience and stay ahead of your competitors. You’ll attract more visitors to your store site and connect with thousands of potential customers.
WooCommerce Google product feeds are an essential tool for broadening your brand awareness and increasing sales. Don’t miss out on this opportunity to make your products visible on Google.
What are your thoughts on this article? Let us know in the comments. And if you’re interested in learning about setting up Facebook catalogs for WooCommerce, be sure to check out our related article.
Thanks for reading!