WooCommerce offers a variety of options to create attractive product displays, including chained products, force sells, and grouped products. Whether you’re selling simple or variable products, WooCommerce provides the flexibility to showcase your products creatively.
The WooCommerce grouped product option is a fantastic tool that allows you to list multiple products on a single page. While these products are displayed together, customers can still purchase them individually. This option is commonly used to showcase products with similar features or offer different versions of a single product. By doing so, customers can quickly add multiple products to their cart, leading to increased sales.
What is the WooCommerce Grouped Product Option?
The WooCommerce grouped product option enables you to group similar products together. These products are displayed on the main page, but customers have the freedom to purchase them separately. The purpose of this option is to make it easy for customers to buy related products that they might be interested in. Here’s what you can do with the WooCommerce grouped product option:
Display complementary products: You can group products that complement each other, encouraging customers to make additional purchases to enhance their chosen products.
Display products with variations: If you have a product with different versions or ranges, the grouped product option allows you to display all the variations on one page. Customers can add their preferred version to the cart without navigating to multiple pages.
Create custom packages: The grouped product option can be used to enable customers to create custom packages. For example, you can display several different living room furniture items on the main product page, and customers can add individual pieces to their cart to create their customized package.
The advantage of grouping products together is that it doesn’t force customers to make purchases. Instead, it offers additional items that may interest the customer, creating an environment that encourages additional sales.
Unlike bundled products, where customers have to buy the entire bundle at a discounted price, WooCommerce grouped products can be purchased separately and in different quantities from the products they are grouped with.
Examples of Grouped Products
Here are some examples that demonstrate the three different ways you can use the WooCommerce grouped product option:
Displaying complementary products: If you’re selling laptops, you can group them with appropriate accessories like a wireless mouse or a laptop case. Customers can view and purchase these products individually or as part of the laptop package.
Displaying products with different variations: Let’s say you’re selling USB sticks with different storage capacities. With the grouped product option, you can display all the variations on one page, allowing customers to choose the version they prefer without navigating to different pages.
Creating custom packages: Imagine you’re selling makeup supplies. On the main product page, you can list blush, brushes, cotton pads, makeup remover, and more. Customers can select the products they want to purchase and add them to their cart, making it convenient to buy all the necessary items in one place.
These examples highlight the versatility of the WooCommerce grouped product option and how it can benefit your business.
How to Create WooCommerce Grouped Products
Setting up grouped products requires a bit more effort than other product types. You’ll need to create individual simple product pages for each product you want to group together, as well as a main grouped product page. Here’s a step-by-step guide:
Step 1: Create a main grouped product page
- Go to
Products > Add New.
- Add a title for the grouped product page. It should indicate a set or group of products, such as “makeup set.”
- Under Product Data, select “grouped product” from the drop-down menu. Some fields will change, like the price field, which will disappear because it will be added to the individual product pages.
- Add a description, featured image, category, and other relevant details.
- Select “Publish.”
The main grouped product page will remain empty until you add individual products or existing pages.
Step 2: Create individual simple product pages
- Go to
Products > Add New.
- Under Product Data, select “simple product” from the drop-down menu.
- Add a title and price for each product.
- By default, these simple product pages will be visible in your catalog. If you want to hide them and allow purchases only through the main grouped product page, change the visibility setting to “hidden” under Catalog Visibility.
- If you want to display an item as both a standalone and a grouped product, make sure to add the necessary details like a description and images.
- You can also duplicate simple product pages for different versions of the same product by clicking “copy to a new draft.”
Step 3: Link the simple product pages to the main grouped product page
- Go to the main product page.
- Scroll to Linked Products and under Grouped Products, select the products you want to group by searching for their titles.
- Click “Update.”
- Alternatively, from the simple product page, go to Linked Products > Grouping and select the main product page where you want to add the item.
- Check the live page to ensure everything is displayed as expected.
Following these steps will create an appealing grouped product page, allowing customers to purchase individual items or the entire group with a single click.
Options for Grouped Products
Various options can be added to enhance the description and placement of a grouped product. Here are a few options you can assign to a WooCommerce grouped product:
- Stock Keep Unit (SKU): Assign each product a unique SKU number to track inventory accurately. Each individual product in a grouped product should have its own SKU.
- Upsells: Recommend additional products that complement the grouped products. Display these recommendations under the grouped products. The recommended products should be similar in type, material, purpose, price, etc.
- Attributes: Assign different attributes to define your products. For example, if you’re selling a purse in multiple colors, add color as an attribute to each purse. This will show customers the available variations, creating a variable product.
- Menu Order: Change the order in which products appear in the menu list. Highlight top-selling products by giving them a higher position on the list.
- Enable Reviews: Display user reviews, which provide unique, customer-generated content beneficial for SEO purposes.
These options allow you to customize your grouped products and improve the overall shopping experience for your customers.
FAQs about WooCommerce Grouped Products
What is a grouped product in WooCommerce?
A grouped product in WooCommerce is a special type of product that allows you to offer multiple simple or variable products as a single unit. Each item in the group can have unique pricing, stock levels, and other characteristics. Customers can choose to view and buy each product individually or purchase the entire group at once.
How do I create a grouped product in WooCommerce?
To create a grouped product in WooCommerce, you first need to create the simple or variable items that you want to include in the group. After that, you can add these individual items to the group by selecting them in the “Grouped products” section of the WooCommerce product editor, where you choose “Grouped product” as the product type.
Can I add variations to a grouped product in WooCommerce?
Yes, you can add variations to a grouped product in WooCommerce. Each product within the group can have its unique set of variations, which customers can view and select on the product page. For example, you can create each t-shirt as a standalone product with its own variations, then group those t-shirts together and sell them as a bundle with different colors and sizes.
How are prices calculated for a WooCommerce grouped product?
The price of a WooCommerce grouped product is calculated based on the individual product prices within the group. You can choose whether to display the overall price of the group or the price of each product separately. The price of the grouped products will also adjust to reflect any sales or discounts applied to the products within the group.
How do I display a WooCommerce grouped product on my website?
You can display a WooCommerce grouped product on your website using the built-in grouped product template or by creating a custom design. By default, the grouped product will appear as a list of connected products with the option for customers to purchase each one individually or the entire group. You can modify the template file to change the design and layout of the product page.
Can I add a discount to a WooCommerce grouped product?
Yes, you can apply a discount to a WooCommerce grouped product by setting a sale price for one or more of the products included in the group. The price of the grouped products will adjust to reflect the discount. You can also use a coupon code to provide a discount for the entire set of products.
Can customers leave reviews for individual products within a grouped product?
Customers can leave reviews for specific products that are part of a group. The product page for each individual product will display reviews specifically linked to that product. Customers can also leave a review for the entire grouped product, which will appear on the page for the grouped product.
How do I manage inventory for a WooCommerce grouped product?
Inventory for a WooCommerce grouped product is managed at the level of each individual product. If a product has a stock level of zero, it will be marked as out of stock on the grouped product page. You can also set a maximum purchase cap for each item in the group.
Can I add different shipping options for each product within a grouped product?
Yes, you can add different shipping options for each product within a group of products. When defining the shipping options for each individual product, you have the option to override the shipment class and choose an alternative shipping fee or method. These modifications will be visible on the page for the grouped products.
How do I track sales for individual products within a WooCommerce grouped product?
To track sales for individual products within a WooCommerce grouped product, go to WooCommerce > Reports > Products in the WooCommerce dashboard and select the product you want to view. The report will provide information on the number of units sold, gross sales, and other relevant data for that specific product. You can also check sales reports for the entire group of products to analyze overall performance and make informed inventory and marketing decisions.
In conclusion, the WooCommerce grouped product option offers numerous benefits for your business. It allows you to showcase variations of a product, display complementary products, and create custom purchase packages. By offering a convenient way for customers to buy related products, the grouped product option enhances the shopping experience and drives increased sales.
If you enjoyed reading this article on the WooCommerce grouped product, you should check out ProgramMatek for more information on how to optimize your eCommerce website. We also have articles on related subjects such as WooCommerce variable products, setting up WooCommerce test mode, WooCommerce redirect after checkout, WooCommerce appointments plugins, product variations in WooCommerce, exporting WooCommerce orders, changing the number of products per page in WooCommerce, hiding categories from the shop page in WooCommerce, and the best WooCommerce extra product options.