ProgramMatek: Boost Your Sales with Woocommerce Ebay Amazon Integration

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Connecting eBay and Amazon to WooCommerce: A Game-Changer for Your Business

When it comes to traditional selling, hosting and processing your products on your website is the norm. While this approach can yield success, it requires significant marketing efforts to drive traffic and convert it into sales.

Multichannel selling, on the other hand, offers a powerful alternative. By connecting your store to marketplaces like eBay and Amazon, you gain access to their massive user bases and the existing traffic they generate. It’s no secret that Amazon and eBay boast two of the largest marketplaces globally, attracting millions of potential customers. Your target audience is already searching for products on these platforms, so why not tap into that existing demand?

The Pros & Cons of Selling on eBay and Amazon

eBay Homepage


  • ranks #40 on Alexa’s global site rankings and receives around 1 billion visits monthly. With over 170 million active users, eBay generated over $10 billion in net revenue in 2018 alone.
  •, ranking at #7 on Alexa, receives a staggering 2.5 billion visits per month and earned over $230 billion in net sales in 2018. The potential customer base on Amazon is immense.
  • Selling exclusively on these marketplaces or using them to complement your existing website can drastically expand your global reach and drive substantial traffic to your products.
  • Leveraging Amazon’s order fulfillment infrastructure allows for quick, hassle-free shipping to customers, even internationally.


  • Due to the high volume of sellers and products, it can be challenging for popular commodities to stand out on eBay and Amazon. Competition is fierce in saturated niches, but unique products can give you more control over your distribution.
  • Seller fees differ on eBay, with listing fees typically starting at $0.35 and a maximum 10% fee per sale. On Amazon, you’ll need to pay a $39.99 monthly subscription for more than 40 items, in addition to a fee for each sale.
  • eBay and Amazon have the authority to terminate your account for various reasons, sometimes even unrelated to fraud or illegal activities. Getting your account reinstated can be a lengthy and complex process.

Considering the immense benefits and potential risks, most retailers find the investments well worth it, as the rewards can be excellent.

9 Effective Ways to Integrate WooCommerce with Amazon and eBay

Let’s explore nine reliable options for integrating your WooCommerce store with eBay and Amazon:

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1. Selro

Selro Homepage

Selro offers a comprehensive multichannel selling solution with an extensive selection of integrations. With Selro, you can effortlessly connect your shop to two dozen sales channels, including eBay, Amazon, Walmart, Etsy, and Rakuten, to name a few.

Key Features:

  • Create listings and apply updates across multiple channels simultaneously, ensuring real-time syncing.
  • Efficiently manage inventory and prevent overselling with automatic stock updates.
  • Centralize order management and streamline shipping label printing.
  • Seamlessly integrate accounting software for effortless reporting.


  • Selro provides a broad range of channels to integrate your store with.
  • Manage eBay customer messages directly from the Selro dashboard.
  • The base plan allows unlimited channels and products.


  • Refunds are not available in Selro’s pricing structure.

Pricing starts at $99/month, with a 14-day free trial. The base plan offers unlimited channels, products, and up to 5,000 orders per month. Support is available via email, chat, and phone.

Get Selro

2. Veeqo

Veeqo Homepage

Veeqo was founded by a store owner who experienced the challenges of managing product listings and orders across multiple marketplaces. With Veeqo, you can seamlessly integrate your store with major platforms, such as eBay, Amazon, Etsy, and Walmart.

Key Features:

  • Effortlessly manage inventory across multiple channels, including synchronized stock, multi-warehouse routing, and supplier management.
  • Centralize order management, tracking revenue, and customer orders from various channels.
  • Optimize warehouse management with intuitive tools to locate products instantly.
  • Streamline shipping label printing and integrate with shipping couriers.


  • Veeqo is an excellent choice for stores with large inventories.
  • Offers a vast selection of sales channels and integrates with popular shipping couriers.
  • Provides integration with accounting software for efficient revenue and expense management.
  • Includes helpdesk software integrations.


  • The service can be relatively expensive, especially for smaller businesses.
  • Limited support availability during normal business hours.

Pricing varies based on the number of orders processed. The starting price for processing up to 500 orders per month is $195/month. Support is available via email, live chat, and phone, Monday through Friday from 9AM-5PM GMT.

Get Veeqo

3. Sellbrite

Sellbrite Homepage

Sellbrite was founded by industry experts aiming to simplify multichannel selling. Their platform integrates seamlessly with leading ecommerce platforms and allows you to connect to eight channels, including eBay, Amazon, Etsy, Walmart, and Newegg.

Key Features:

  • List and sync inventory across multiple channels effortlessly.
  • Automatically synchronize price and stock changes between channels.
  • Print shipping labels and fulfill shipments through shipping courier integrations.
  • Access detailed sales and inventory reports.


  • Most features are available across all plans.
  • Multi-warehouse tracking is available.
  • Every plan, even the cheapest one, offers unlimited users.


  • No integration with accounting software.
  • Pricing can be higher for stores with more than 100 monthly orders.
  • Support is exclusively available during set business hours.

Pricing starts at $49/month for stores with less than 100 orders per month, with a 14-day free trial. Support is available via email, and phone support is available in the United States upon request.

Get Sellbrite

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4. ChannelSale

ChannelSale Homepage

ChannelSale has been assisting small businesses with inventory and order management since 2007. They support major ecommerce platforms and integrate with over a dozen marketplaces, including eBay, Amazon, Walmart, Best Buy, Overstock, and Etsy.

Key Features:

  • Efficiently sync product listings across multiple channels and manage them from a single location.
  • Seamlessly manage inventory across all channels, including stock and other product attributes.
  • Create and update feeds for your channels on a customizable schedule.
  • Simplify order management with the ChannelSale dashboard.
  • Fulfill shipments through integration with ShipStation.


  • Plenty of sales channels to choose from.
  • Multi-warehouse management functionality available.
  • Unlimited users are available for all plans.


  • User interface could benefit from a more modern update.
  • The cheapest plan may not support all sales channels and integrations.

Pricing starts at $99/month for stores with fewer than 300 products and less than $3,000 in monthly revenue. Phone, email, and chat support are available, and a 30-day trial is offered for $1.

Get ChannelSale

5. Codisto

Codisto Homepage

Codisto is a multichannel selling solution developed by a team with extensive experience in ecommerce. Compatible with major platforms, including WooCommerce, Codisto allows you to connect your store with eBay and Amazon using their WordPress and WooCommerce eBay connector plugin.

Key Features:

  • Manage your entire catalog seamlessly across multiple channels using the XpressGrid interface.
  • Changes made to one channel automatically sync to others in real time.
  • Seamlessly integrate products with additional channels using attribute mapping.
  • Benefit from automatic categorization of products on eBay’s marketplace.
  • Utilize the Amazon ASIN Wizard to match existing ASINs in Amazon’s catalog.


  • Operates within WordPress, eliminating the need to learn a new platform.
  • Manage shipping rules and rates for eBay and Amazon.
  • Competitive pricing, especially for small businesses.


  • Plans without transaction fees have limited product listing and order allowances.

Pricing starts at $29/month for unlimited product listings and orders, with a 1.9% transaction fee on each sale. A 30-day free trial is available. Support is accessible 24/7 via email and chat, with phone support available to enterprise customers.

Get Codisto

6. WP-Lister

WP Lab Homepage

WP-Lister, developed by WP Lab, focuses on providing WordPress-specific solutions for ecommerce. It offers separate plugins for eBay (WP-Lister for eBay) and Amazon (WP-Lister for Amazon), both available in free and premium versions.

Key Features:

  • Create new product listings on eBay and Amazon directly from your WooCommerce store.
  • Map titles, SKUs, and other details with attribute mapping and category mapping.
  • Synchronize sales and stock automatically.
  • Adjust Amazon product prices based on the lowest similar product prices.


  • Operates within the WordPress dashboard.
  • No monthly plans, with annual fees covering support and updates.
  • Unlimited orders and no order limits.
  • Competitive pricing.


  • Separate plugins required for eBay and Amazon management.
  • Lack of shipping management features.

Both WP-Lister for eBay and WP-Lister for Amazon are available for free, with premium versions offering synchronization, image uploading, and priority support. The Pro versions cost $149 each annually and include one year of support. Support is offered via email.

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Get WP-Lister for eBay | Get WP-Lister for Amazon

7. Expandly

Expandly Homepage

Designed for small businesses, Expandly simplifies multichannel selling. The platform was created by Alan Wilson, who recognized the challenges businesses face when managing products across multiple channels.

Key Features:

  • Effortlessly manage product listings across multiple channels from the Expandly dashboard.
  • Seamlessly map attributes between channels.
  • Automatically sync inventory stock across channels.
  • Centralize order management from the Expandly dashboard.
  • Print shipping labels and integrate with your preferred shipping courier.


  • Affordable solution for businesses not requiring product listings across multiple channels.
  • Generate key reports and integrate with accounting software for valuable business insights.


  • Pricing limitations for businesses exceeding £100k in turnover and requiring product listings.

Pricing starts at $55/month, with a 14-day free trial. This plan allows for two sales channels and up to 5,000 product listings. Support is available via email and live chat. For businesses exceeding £100k in turnover, higher plans with product listings must be considered.

Get Expandly

8. ExportFeed

ExportFeed Homepage

ExportFeed provides a simplified approach to multichannel selling, focusing on uploading your product feed to various merchants. It supports major ecommerce platforms and offers integration with over 40 merchants, including eBay, Amazon, Etsy, Google, Facebook, and

Key Features:

  • Connect your store to over 40 merchants effortlessly.
  • Seamlessly integrate products, attributes, and categories.
  • Automatic syncing of product changes, including inventory and stock, according to your customizable schedule.


  • A straightforward starting point for multichannel selling.
  • Extensive selection of merchants to choose from.


  • Advanced inventory management and shipping features are not available.

Pricing starts at $29/month for access to all merchants. However, individual merchant access, such as eBay or Amazon, is available at $99/year per merchant. Support can be accessed via email and chat.

Get ExportFeed

9. CedCommerce

CedCommerce Homepage

CedCommerce, established in 2010, offers various solutions for ecommerce platforms. Their WooCommerce multichannel selling extensions are available separately for eBay, Amazon, Etsy, Best Buy, and more.

Key Features:

  • Sync products, including inventory and price changes, from each sales channel.
  • Manage orders and convert channel orders into WooCommerce orders.
  • Map attributes and categories seamlessly.


  • No limitations on products or orders.
  • 24/7 support availability.


  • Requires separate extensions for eBay and Amazon integration.
  • Lacks shipping management features.
  • Support services differ from standard WordPress practices.

Pricing for the eBay integration is $149, while the Amazon integration costs $199. Support is available 24/7 via email, with phone support available upon request. Support expires after three months, and support renewal attracts a 30% fee based on the extension price, with a limited 30 hours of support.

Get eBay Extension | Get Amazon Extension

Final Thoughts

Choosing the right multichannel selling solution can be challenging, considering the time required for demos and free trials. Start by considering your most crucial features, such as listing and syncing products or managing shipping.

Each solution allows you to list and sync your WooCommerce products on eBay and Amazon. Some provide built-in shipping management, while others integrate with specialized services. Warehouse management and integration with additional sales channels may also factor into your decision.

Budget is another important aspect to consider. Prices vary across solutions, accounting for both the benefits and limitations they offer.

At ProgramMatek, we specialize in offering WooCommerce support to store admins. If you need help selecting and setting up a multichannel selling solution, feel free to reach out.

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