Do you want to enhance the customer experience in your WooCommerce store? Sending custom emails tailored to each product can make a significant difference. In this article, we will guide you on how to send WooCommerce custom emails per product, step by step.
Why Customize WooCommerce Order Emails?
By default, WooCommerce provides a basic email template. However, if you want to stand out from the crowd and make your business more professional, you should consider customizing the email template. By doing so, customers will take your store more seriously, resulting in a better overall experience.
Custom emails are particularly useful when you need to add extra information or notes related to a specific product. This personal touch will surely impress your customers and increase their satisfaction with your store.
Situations That Call for Custom Emails
Custom emails can be beneficial in various situations. Here are a few examples:
1) Shipping Time Delays
If a product takes longer than usual to ship, it’s essential to keep the customer informed. Customizing the email template to include this information will help manage their expectations.
2) Weather or Climate Conditions
Bad weather or climate conditions can affect product shipments. To avoid customer frustration, include notifications about any shipping delays caused by such conditions. Remember to update the template once the situation improves.
3) Additional Clearance Requirements
Certain products may require additional clearance or permissions before shipment. In such cases, adding this information to the email template is a smart move.
4) Product Usage Manual
If your product requires special instructions or a usage manual, make sure to include it in the email. This way, customers will have all the necessary information right at their fingertips.
5) Personalized Thank You Note
Expressing gratitude goes a long way in building customer loyalty. Adding a personal thank you note to the email template is a simple yet effective way to show your customers that you appreciate their business.
6) Coupon Code Offers
To encourage customers to make additional purchases, consider offering them exclusive coupon codes. Including these codes in your custom emails is a great way to drive sales and reward customer loyalty.
These are just a few examples of when custom emails can significantly improve the customer experience. Now, let’s dive into the process of sending custom emails per product in WooCommerce.
How to Send Custom Emails in WooCommerce
To send custom emails per product in WooCommerce, we recommend using the YayMail plugin. This plugin allows you to customize email templates easily and even set conditional display rules. Here’s how you can get started:
Before You Begin…
Before customizing your email templates, make sure to install and activate the YayMail plugin on your website. While there is a free version available, we recommend using the premium version for more advanced features.
Step 1: Customize Your Email Templates
Once the plugin is activated, navigate to the YayCommerce settings and open the YayMail email editor. This live email customizer will allow you to make changes to your email templates effortlessly.
Step 2: Adding a Custom Coupon Code
To offer coupon codes in your email, modify the customer invoice/order details template. You can add a text block to insert the details of the coupon code. Additionally, consider adding a button that directs customers to your store to avail the offer directly from the email. To target specific customers, use the conditional logic feature to display the coupon block only for those who purchase certain products or fall within specific categories.
Step 3: Including External Links
If you need to add external links to guides or manuals, edit either the customer invoice/order details template or the completed order template. Create a Two Column block and insert a text block on the left side with an image and a button on the right side. Customize the content according to your requirements, and don’t forget to add the appropriate links to the PDF guides or manuals. To display this block selectively, use conditional logic rules based on product categories or specific products.
Step 4: Thank You Messages
A simple thank you note can go a long way in building a positive customer experience. Consider showing a thank you message for customers who have made purchases exceeding a certain amount. You can use a text block to customize the message and use conditional logic to display it based on the order value.
Step 5: Handling Shipment Delays
In case of unexpected delays in shipping, it’s crucial to keep your customers informed. Customize the completed order/customer order template and add a notice using a text block. You can also apply conditional logic to display this notice selectively, based on factors such as billing country or specific products ordered.
Step 6: Enhancing Related Products
To boost conversion rates, customize the related products section in your emails. Add a Featured Product block to the template, choose the number of products you want to display, and even pull products from specific categories. As always, use conditional logic to display the block selectively.
By following these steps, you’ll be able to create personalized and effective custom emails per product in WooCommerce.
Conclusion: Elevate Your WooCommerce Store with Custom Emails
Customizing your email templates is a crucial step towards improving the customer experience in your WooCommerce store. With the YayMail plugin and its conditional logic add-on, the process becomes straightforward and code-free.
Adding custom emails per product allows you to provide relevant information, show appreciation to customers, offer exclusive deals, and keep them informed about any delays or special instructions. By implementing these strategies, you’ll enhance your store’s credibility, build customer loyalty, and drive more sales.
Take your WooCommerce store to the next level with custom emails. Try out the YayMail plugin from ProgramMatek today!