ProgramMatek: Integrating Gravity Forms with WooCommerce

If you want to improve user engagement on your website, it’s time to consider integrating Gravity Forms with WooCommerce. Gravity Forms is a premium WordPress plugin that offers a wide range of features to capture leads, automate workflow, collect payments, add quizzes, and more. In this article, we will explore how to integrate Gravity Forms with WooCommerce and the benefits it brings to your online store.

What is the Gravity Forms Plugin?

Gravity Forms is a highly versatile plugin that provides you with more control and flexibility in creating forms for your website. With its intuitive drag-and-drop builder tools and multiple templates, you can easily customize and automate forms for various purposes such as quizzes, surveys, registrations, contact forms, and product sales. The plugin offers a plethora of features, including multi-column layouts, data routing, import/export functions, custom CSS, conditional logic, and more.

Gravity Forms Plugin

All these features are designed to enhance your website’s functionality and cater to different business types. For example, event organizers can use Gravity Forms to accept online registrations, and WooCommerce stores can simplify the order placement process with customized order forms.

Benefits of Using Gravity Forms

By integrating Gravity Forms with WooCommerce, you can unlock a host of benefits for your online store. Here are some key advantages:

  1. Enhanced Data Security: Gravity Forms is GDPR compliant, ensuring the security and privacy of user data. It also offers Google reCAPTCHA to prevent spam and bot invasions, along with regular security audits by the service team.

  2. Developer-friendly: With hundreds of actions and filters, well-documented code, and customizable add-on frameworks, Gravity Forms provides a developer-friendly environment for customization and flexibility.

  3. Customer Retention: Gravity Forms offers a wide range of responsive and interactive designs that can be customized with your own branding. This enables you to create a seamless and visually appealing user experience, thereby boosting customer retention.

  4. Efficient Data Collection: Gravity Forms allows you to quickly collect data through forms, which can be easily exported into a CSV file for further analysis and processing.

  5. Advanced Notification Routing: You can set up customized email notifications based on user responses, allowing you to interact directly with your customers.

  6. Online Payments: Integrating with PayPal, Gravity Forms enables you to accept online payments and display pricing fields, making it convenient for customers to make purchases.

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How to Integrate Gravity Forms with WooCommerce?

Integrating Gravity Forms with your WooCommerce store is a straightforward process. Follow these steps to get started:

  1. Visit the official Gravity Forms website and choose a suitable plan to download the plugin. You will receive a zip file and a license key.

  2. In your WordPress admin panel, go to “Forms > Settings.” Enter the license key in the designated box for automatic updates and online support.

Gravity Forms Settings

  1. Proceed by clicking the “Next” button.

  2. In the Background Updates section, choose to keep background updates enabled for seamless updates and improvements.

  3. In Global Settings, set your default currency and enable the “No-Conflict Mode” and “Toolbar Menu” options for smoother integration with other plugins and easy access to recently ordered forms.

Global Settings

  1. Your installation is now complete. Click the “Create A Form” button to start designing your forms using the Gravity Forms builder.

Understanding the Gravity Form Builder

The Gravity Form builder empowers you to create customized forms with ease. Let’s take a closer look at its key features:

Add Fields

The “Add Form Fields” section allows you to drag and drop various fields onto the canvas to design your form. You’ll find standard fields like text, dropdowns, radio buttons, as well as advanced fields like name, phone, email, and address. Pricing fields enable you to integrate payment gateways and configure product options. Each field can be fully customized according to your requirements.

Add Fields


The settings area allows you to make further customizations for your forms. You can manage form configurations, set form layout options such as label and description placement, enable features like save and continue, and apply CSS class names for custom styling.

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Confirmations and Notifications

You can customize the confirmation message that users receive after submitting a form. Notifications can be configured to receive email updates when a form is successfully submitted. You have full control over the email settings, including recipients, reply-to addresses, and notification routing based on user selections.

Personal Data, Exporting, and Erasing Data

Gravity Forms integrates with WordPress Export Personal Data and Erase Personal Data tools, allowing you to manage user data and comply with privacy regulations. You can choose to retain entries indefinitely or delete them automatically after a specified period. Additionally, you can enable the inclusion of form data in the data exporting and erasing process.

That’s it! You now have a solid understanding of how to integrate Gravity Forms with WooCommerce. Use the Gravity Forms builder to create user-friendly forms, copy the shortcode, and display them on your website. Customers can fill in the required fields and submit the form effortlessly.

Remember, Gravity Forms is a powerful extension that enhances the convenience and functionality of your WooCommerce store. By capturing leads, automating workflow, and collecting payments, you can elevate your online business to greater heights. Start integrating Gravity Forms with your WooCommerce store today using the steps outlined above. If you have any questions, feel free to leave a comment below.

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