As an online store owner, adding charitable donations to your e-commerce checkout page can bring numerous benefits. Not only does it support a worthy cause, but it also motivates customers to donate a fraction of their cart value. One of the most effective ways to achieve this is by using a WooCommerce donation plugin.
In this article, we’ll show you how you can seamlessly integrate charitable donations into your online store using a WooCommerce donation plugin. We’ll explore different ways to offer donation options and how to let customers choose which charity they’d like to support. We’ll also provide insights on how to encourage customers to donate and share the best WordPress donations plugin for WooCommerce.
Why Offer Charitable Donation Options
Did you know that customers are more likely to donate at the checkout? According to a recent survey, 71 percent of consumers have made donations to charities after completing a purchase. By adding donation options to your checkout, you tap into this opportunity and create a positive association with your brand. Customers prefer businesses that give back to society, and this can significantly improve their perception of your brand.
Moreover, using a WooCommerce donation plugin allows you to achieve multiple goals. For instance, it can be used to accept tips from customers or enable service-based businesses to implement a “Buy me a cup of coffee!” feature.
Three Ways to Offer Charitable Donation Options
There are three main ways to offer charitable donation options on your website:
Percentage of Order Value: This involves calculating a percentage of the customer’s order value as a donation, such as 2% or 5% of the total purchase. It’s a great option for store owners who want to donate a portion of their sales to charity.
Fixed Amount: You can ask customers to donate a fixed sum, such as $5 or $2.99, regardless of their order value. Alternatively, you can suggest multiples of a base amount, like $5, $10, $15, etc.
Choice of Donation Products: Alternatively, you can present customers with a range of donation options in a table format before they proceed to the checkout page.
Additionally, if you are a charity website, you might also consider accepting recurring donations to further support your cause.
How to Select a Charity for Donations
As an online store owner, you may want to gather donations for multiple charities or non-profit organizations. Offering customers the option to select which charity they’d like to donate to can increase the likelihood of donations and improve customer satisfaction. To achieve this, you’ll need to set up drop-down options on the checkout page, allowing customers to choose a charity. Donations for each charity should be tracked in the back-end, and consider displaying progress bars on your website’s front-end.
Best Practices for Encouraging Donations
Encouraging customers to donate requires effective communication and persuasion. Here are some best practices to consider:
Share the Impact: Let customers know how their donations will make a difference, whether it’s sponsoring children’s education, building a community center, or feeding the homeless. Transparency is key.
Use Social Proof: Highlight when other customers have made donations. Social proofing influences behavior, motivating customers to follow suit.
Give Customers Control: Allow customers to choose the donation amount that suits them. Giving them the freedom to decide how much they want to donate fosters a sense of ownership and increases the likelihood of contributions.
How to Add Charitable Donations to Your Checkout Page
When customers reach the checkout page, they are already prepared to make a payment. Adding a donation option at this stage makes it easier for them to contribute a small amount compared to their cart value. However, it’s important to make donations an opt-in feature. Customers who wish to donate should be able to do so by ticking a checkbox or entering the desired donation amount.
For accepting donations through WooCommerce, we recommend using the GiveWP plugin. GiveWP is a free WooCommerce donation plugin that simplifies the process of accepting donations. With GiveWP, you can create customized donation forms, embed them on your website, and even accept recurring donations.
To integrate GiveWP with WooCommerce, you can use the Donation Upsells for WooCommerce add-on. This allows you to add donation options to your WooCommerce checkout based on your GiveWP forms and form options. The add-on seamlessly integrates with the WooCommerce payment gateway, ensuring a smooth donation experience for customers.
If you don’t use WooCommerce, GiveWP can still be used to accept donations on your website. It offers various payment gateways, including PayPal Standard and Stripe, to process donations efficiently.
Let Customers Make Donations on the Product Page
If you want to give customers more flexibility in choosing the donation amount, you can use the WooCommerce Product Options extension. This lets customers decide how much they want to donate, rather than setting a fixed amount. The extension also allows you to configure donation amounts in multiples, such as $10, $20, and $50. Additionally, customers can enter their own donation amount.
How to Sell a Choice of Donation Products
If you offer multiple donation options or charity projects, it’s best to create a quick order form listing all the choices before taking customers to the checkout page. The WooCommerce Product Table plugin is a handy tool for achieving this. By using the plugin, you can list donation products in an interactive table with search and filter options. Customers can easily find and select the projects or charities they want to donate to, and then proceed to the cart for payment.
Adding charitable donations to your WooCommerce checkout page is an excellent way to support a worthy cause and enhance your brand’s image. By using a WooCommerce donation plugin like GiveWP, you can seamlessly integrate donation options into your online store. Whether you choose to offer a percentage of the order value, a fixed amount, or a choice of donation products, the right plugin can help you achieve your goals.
Remember, customers are more willing to buy from companies that support charities. So, make it easy for them to leave a donation, and they’ll be more likely to contribute!
To learn more about ProgramMatek and their plugin solutions, visit their website ProgramMatek.