Choosing a WordPress wholesale theme requires careful consideration. This component defines your site’s page layouts, customization options, navigation, and much more. It will have a significant impact on how customers interact with your product pages and checkout process, which can make or break your sales.
Fortunately, there are many WordPress themes available specifically designed for e-commerce, especially WooCommerce. Selecting a theme with the power and flexibility to adapt to and support an online wholesale enterprise will set you up for success from the start.
In this article, we will briefly discuss the key features you should look for when choosing a theme for your wholesale site. We will also share the five most popular themes among the members of our Store Owner Tips Facebook group. Let’s dive right in!
What to Look for in a Wholesale WooCommerce Theme
First and foremost, when choosing a WordPress wholesale theme, it’s crucial to start with the basics. You want to select a theme that comes with all the essential e-commerce features, such as:
- Page layouts for your store, individual products, and checkout
- Deep integration with WooCommerce
- Streamlined design that won’t overshadow your products
- Regular updates and support from the developer
However, when it comes to wholesale, you may also want to opt for a highly customizable theme. This way, you can easily tweak your site’s styling and page layouts to better suit your store’s needs.
Additionally, it can be helpful to use a theme that offers pre-built templates for your pages. This will allow you to quickly set up your wholesale site. Paired with advanced customization features, this is an efficient way to build a unique site in no time.
Furthermore, you may want to choose a theme that includes high-quality blog layouts for your content marketing efforts. A visually appealing design with prominent image displays can also be advantageous for e-commerce, as it enables buyers to get a good look at what they’re purchasing.
5 of the Best WordPress Wholesale Themes for WooCommerce
To find out which themes are popular among our Store Owner Tips Facebook group members, we conducted a poll. The results revealed that our followers have chosen some of the top e-commerce and multipurpose themes available, all of which are perfect for a wholesale site. Here are the top five themes in order of their popularity:
Flatsome is an extremely popular premium WooCommerce theme. While it can be adapted to various uses, it is highly regarded by online store owners due to its deep integration with WooCommerce. The developer consistently updates it to ensure compatibility with the latest version of the e-commerce plugin.
Flatsome offers extensive navigation styling options that are particularly beneficial for wholesalers. You can create dropdown mega menus with ample space for numerous products or categories. Icons can also be incorporated to help buyers quickly find the sections they’re interested in.
Additional features include:
- An extensive library of pre-built designs, demo sites, and wireframes
- A live page builder for easy visual design
- Translation readiness
- Extensive customization options and a drag-and-drop header builder
Price: Flatsome is priced at $59 for a regular license, which includes six months of support and updates from the developer.
Astra is a top choice for store owners due to its emphasis on customization and speed. Performance is essential for both Search Engine Optimization (SEO) and providing a seamless customer experience to maximize sales.
This multipurpose theme offers several WooCommerce-focused features. You can create grid-based shop pages for effortless product browsing, implement quick-view displays to provide item details without navigating to another page, and enable infinite scrolling.
Astra also provides:
- Multiple checkout process options
- Pre-built WooCommerce templates
- A high-quality blog layout
- Header and footer design options
Price: A free version of Astra is available on the WordPress Theme Directory. To access all features, a premium license is required, starting at $47 per year or $249 for lifetime updates and support.
Storefront excels in deep integration with WooCommerce as the official theme for the platform. It is always up-to-date and compatible with the latest version of the plugin.
Designed specifically for online stores, Storefront includes all the necessary page layouts to showcase your products and guide customers through the checkout process. The WordPress Customizer offers ample options for highlighting your branding.
Furthermore, Storefront includes features such as:
- An e-commerce-focused home page layout
- Extensions for more customization options and conversion optimization features
- A library of child themes to kickstart your design process
- Enhanced SEO and performance
Price: Storefront is completely free to use. Premium extensions are available at varying prices.
Divi is a well-known WordPress theme that comes with a corresponding page builder. This theme offers maximum flexibility, allowing you to visually design your own layouts using pre-built elements and an intuitive column and row system.
The Divi design library provides numerous options to help you get started with your site. Many of these options are specifically tailored for e-commerce, ensuring high-quality product page layouts and checkout functionality.
Other features of Divi include:
- Built-in split testing
- Contact form integration
- WooCommerce-specific integrations, including pre-built e-commerce elements
- Header and footer builder
Price: The Divi theme and Divi Builder are available as part of the Elegant Themes membership for $89 per year. This also includes the Extra Magazine theme, Bloom Email Optin plugin, and Monarch Social Media plugin.
Similar to Flatsome, OceanWP is a multipurpose theme that has gained recognition as an ideal e-commerce solution. It includes a native add-to-cart popup and floating cart bar, making it quick and easy for wholesale buyers to make purchases on your site.
OceanWP also offers quick-view display options and allows customers to filter products with an off-canvas sidebar, enhancing their ordering experience. Additionally, there are several extensions available to further enhance your site.
Key features of OceanWP include:
- Compatibility with popular page builders, including Elementor
- An extensive demo library
- Built-in SEO and performance optimization
- Translation readiness
Price: OceanWP is available as a free version, or you can upgrade to access premium features and extensions. Licenses start at $39 per year.
Choosing the right theme for your wholesale site is essential, as switching themes can be cumbersome. By prioritizing deep WooCommerce integration and advanced customization options, you can set your site up for success.
In this article, we highlighted five of the favorite themes among our Store Owner Tips group members:
- Flatsome: A top-selling premium theme with advanced WooCommerce compatibility.
- Astra: A multipurpose theme known for its speed and flexibility.
- Storefront: The official WooCommerce theme, offering top-notch e-commerce page layouts.
- Divi: A theme-and-page-builder combo providing pre-built WooCommerce elements.
- OceanWP: A popular multipurpose theme for e-commerce sites.
We would love to hear about your favorite WordPress wholesale theme. Please share your thoughts and experiences in the comments section below!