ProgramMatek: Connecting Thinkific and WordPress for Seamless Course Creation

Thinkific is a leading platform for creating online courses, while WordPress remains the most popular content management system on the web. Many content creators leverage the power of both platforms, using Thinkific for courses and memberships and WordPress for blogs and marketing funnels. But how can you effectively integrate these two platforms? In this guide, we’ll explore various options to connect your Thinkific and WordPress websites and provide step-by-step instructions to make the process seamless.

Linking Your Thinkific Website From Navigation

If you have a WordPress website and want to build your online school on Thinkific (or vice versa), you’ll want to create a seamless transition between the two. The simplest way to achieve this is by adding a link to your Thinkific website in your WordPress site’s navigation menu, both in the header and footer. By doing so, your visitors will be able to access your online courses with just one click. To make it even more user-friendly, consider using an anchor like “courses” and creating an eye-catching button to highlight your course offerings. Remember, consistency in branding between the websites is essential for a cohesive user experience.

Link from WordPress to Thinkific website

You can also go the extra mile by adding a link on your course website that takes users back to your main website. In your Thinkific account, navigate to “Design Your Website → Site Pages,” select a page, and click on the Header block. From there, you can add a link to your WordPress site. By creating physical and visual links between the two websites, you ensure a seamless transition for your users.

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Linking WordPress Sales Page to Thinkific Checkout Page

While Thinkific offers a powerful page builder for creating sales pages, some content creators prefer the customization options provided by WordPress page builders like Elementor. In such cases, it’s common to use WordPress for sales pages while still processing payments through Thinkific. To make this process seamless for your customers, you need to link your WordPress sales page to the Thinkific checkout page.

To access the checkout link for your course, go to your Thinkific account, select “Manage Learning Products → Courses,” and choose the desired course. Open the course editor, go to the Pricing tab, and find the “Copy Link” option. Copy the link and paste it into the sales page buttons on your WordPress page builder. When visitors click on these buttons, they will be directed to the Thinkific checkout page, ensuring a smooth payment process.

Copy Thinkific checkout link

Thinkific’s Sales Widgets Feature

If you want to showcase your courses in prominent places on your WordPress website, Thinkific’s Sales Widget feature is your go-to solution. These widgets are perfect for displaying courses in your blog sidebar, homepage, at the bottom of blog posts, and other relevant areas. To get started, navigate to your Thinkific account and select “Sales widgets” from the Market & Sell section. Customize the widget by choosing which elements should be displayed (e.g., text, image, button) and adjusting the colors to match your website’s branding. After generating the code snippet, simply place it in the desired location on your WordPress site.

Thinkific Sales Widget

Integrating WooCommerce With Thinkific via Zapier

While Thinkific doesn’t offer a full-fledged cart like Shopify, you can add shopping cart functionality to your platform by integrating WooCommerce, a robust WordPress eCommerce plugin. By moving payments over to WooCommerce, you gain access to advanced cart features. To integrate the two platforms seamlessly, you can use Zapier. Set up a new Zap in your Zapier account, selecting WooCommerce as the trigger app and Thinkific as the action app. This integration allows you to automatically grant access to purchased courses or bundles when a user makes a purchase through your WooCommerce store.

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Connecting WooCommerce and Thinkific via Zapier

Setting Up a Single Sign-on Between WordPress and Thinkific

If you have an existing user database in WordPress that you want to keep separate from Thinkific, you can enable Thinkific’s single sign-on functionality. This allows users to access your Thinkific school using their WordPress credentials, without having to create a new account. Enable single sign-on in your Thinkific account settings, and then use the WooNinja WordPress plugin or hire a developer to build a custom SSO connection between the two platforms.


There are several options for seamlessly connecting Thinkific and WordPress, depending on your specific needs. Whether you have an existing WordPress website or blog or want to combine the functionalities of both platforms, you can easily link your websites, sales pages, and even enable single sign-on. With Thinkific and WordPress working together, you can maximize the potential of both platforms for your online courses.

If you haven’t explored Thinkific and its course-building features yet, click here to learn more.

We hope you found this guide helpful. Let us know in the comments below how you plan to use Thinkific and WordPress together and which integration option will be most useful for you.

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