Properly Converting a PSD Template into an HTML Email Template

Introduction: The Importance of HTML Format for Emails

In order to ensure that your newsletters are displayed correctly across different platforms and devices, it is crucial to convert your PSD (Photoshop Document) template into an HTML (Hypertext Markup Language) format. This step-by-step guide will walk you through the process of properly converting your PSD template into an HTML email template.

Why Use HTML Format for Emails?

Correct Display on Various Email Clients

With over 50 different email clients in use by your recipients, it is important to ensure that your email campaign looks good across all of them. HTML format allows you to take into account the specific features of each email service. It also accounts for scenarios where images may not load due to slow internet connections or default image-blocking settings on browsers and email clients.

Avoiding Image-Only Emails

To prevent your emails from being blocked by spam filters, it is essential to include text content in addition to images. Spam filters often target emails that consist solely of images, since this is a common characteristic of spam emails.

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Responsive Design for Mobile Devices

Given that many recipients access their emails on mobile devices, it is crucial to create an email design that is easily readable on any screen size. HTML format allows you to make your email responsive, ensuring optimal viewing experience on mobile phones, tablets, and desktops.

Enhanced Analytical Capabilities

By adding text and buttons to your emails through HTML code, you can track the effectiveness of your email campaigns. Analyzing the click-through rates on various links within the email provides valuable insights into the success of your campaigns.

Personalization Opportunities

To make your email campaigns more engaging and relevant, personalization is key. HTML format enables you to use variables in the email code, allowing for dynamic content customization. With a solely image-based newsletter, this level of personalization is not possible.

Preparing the PSD Template

To begin with, it is essential to have a well-composed email template in Photoshop. Consider the following guidelines:

Optimal Email Width

Ensure that the width of your email does not exceed 600 pixels. This limitation applies specifically to the information area within the email. Additionally, you can use a background that fills the free space on wide-format monitors.

Table Layout for Compatibility

To account for variations in HTML and CSS support across different email clients and browsers, it is recommended to create your template using a table layout. This ensures that your email will be displayed correctly on all platforms.

Font Considerations

Since email services have limited support for fonts, it is advisable to use standard fonts. The following fonts are commonly supported: Arial, Times New Roman, Georgia, and Verdana.

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HTML Conversion Process

Once you have your properly composed PSD template, you can proceed with the HTML conversion process.

Step 1: Gathering Information from the Layout

To extract essential information from the PSD template, use the Move Tool with the Auto-Select option enabled. This allows you to select specific layout elements and obtain details such as font types, font sizes, and color values.

Step 2: Saving Images from the Template

Save all the required images from your template using the “Image Set” feature in Photoshop. This will enable you to efficiently extract multiple images in one go.

Step 3: Creating the HTML Template

Open the Reteno’s editor and navigate to Messages > Create Email. Select the Empty template, which provides a blank canvas to work with. Alternatively, you can choose a similar template that closely matches your PSD layout to streamline the creation process.

Step 4: Designing the Appearance

In the Appearance tab, fill in the General Settings and Headings, Stripes (Header, Footer) sections. Customize the background color, default font, padding values, and heading styles according to your PSD layout.

Step 5: Ensuring Mobile Adaptivity

To ensure an optimal display on mobile devices, configure the mobile formatting options in the Mobile Formatting section. Additionally, make any necessary adjustments directly during the email creation process.

Step 6: Adding Content

In the Content tab, construct your email using strips, structures, and containers. Take care not to add unnecessary strips, as this can increase the weight of the email code, potentially impacting its display in certain email clients.

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  • Create an email header with your logo and text, ensuring to add alt text and a hyperlink to your website in the logo.
  • Include a banner using a structure within the Content stripe.
  • Utilize a text block structure for headings and apply appropriate formatting.
  • Incorporate separate structures for images and text, maintaining a balance between the two.
  • Ensure visual separation between content and the footer using a spacer block.
  • Design a footer containing contact details and social network links, utilizing a two-part structure with text blocks.

Step 7: Testing and Previewing

Before sending your email, preview its appearance on both desktop and mobile devices. It is also advisable to test its display on various devices and email clients using dedicated testing services.


By following these steps, you can efficiently convert your PSD template into an HTML email template. This will ensure that your newsletters are displayed correctly and consistently across different platforms and devices. Remember to consider the specific requirements of each email client and prioritize mobile responsiveness to maximize the impact of your email campaigns.

For more information and assistance with creating HTML email templates, visit ProgramMatek.

Fonts in PSD Template
Example of Composed PSD Template
Identifying Elements in PSD Template
Color Picker in PSD Template
Ruler Tool in PSD Template
Mobile Version of HTML Email
Previewing HTML Email