Add Product Tags, Attributes, and Categories to Your WooCommerce Products

Do you want to learn how to optimize your WooCommerce product listings by adding tags, attributes, and categories? By doing so, you can improve the user experience, increase traffic from search engines and social media, and ultimately boost sales. In this article, we will walk you through the process of adding product tags, attributes, categories, and more in WooCommerce, step by step.

How to add product tags, attributes, and categories to WooCommerce

Why Add Product Tags, Attributes, and Categories to WooCommerce Products?

Adding the right tags, attributes, and categories to your WooCommerce products can have a significant impact on the success of your online store. Firstly, these organizational tools help visitors find the products they are looking for more easily, improving the overall user experience.

Moreover, well-chosen tags, attributes, and categories can enhance your store’s search engine optimization (SEO). By using descriptive terms, your products will be more likely to appear in relevant searches, driving more traffic and increasing sales.

Understanding the Difference Between Categories, Tags, and Attributes in WooCommerce

To make the most of WooCommerce’s tagging system, it’s essential to understand the differences between categories, tags, and attributes. Categories provide a broad grouping of your products, such as men’s, women’s, or children’s clothing.

Tags, on the other hand, act as keywords for specific products. For example, a women’s shirt could have tags like summer, discount, casual, soft, and more.

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Attributes allow you to specify specific characteristics of a product, such as weight, material, color, and more. This is particularly useful for clothing stores, where customers often filter products by size, color, or fabric.

WooCommerce product with categories, tags, attributes

Adding Product Categories, Tags, and Attributes to WooCommerce Products

Fortunately, WooCommerce has built-in settings that allow you to easily add categories, tags, and attributes to your products. To add a new category, navigate to “Products » Categories” in your WordPress admin panel. Provide a name for the category, add a slug, and decide whether or not it has a parent category.

Additionally, you have the option to add a description and choose the display type for the category landing page. You can choose to display your theme’s default options, products, subcategories, or a combination of both.

Add new product category

To add a category thumbnail, click the “Upload/Add image” button. Don’t forget to save your changes by clicking the “Add new category” button.

To add more categories or subcategories, follow the same steps as before. Once you’ve created your categories, you can assign them to individual products by checking the corresponding category box in the product editor.

Add category on individual product page

To add tags, head to “Products » Tags” and enter the name, slug, and description for each tag. You can add as many tags as necessary using the same process. Individual tags can also be assigned to specific products by entering them in the “Product tags” box.

Product attributes can be added by going to “Products » Attributes” and providing a name and URL slug. Once you’ve added the attribute, click “Configure terms” to create the specific terms for that attribute. For example, if the attribute is “Color,” the terms could be individual colors like red, blue, or green.

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Add new product attribute

To assign attributes to a product, open the product page and select the desired attribute from the dropdown menu. Then, add the applicable terms and click “Save attributes.”

Optimizing Your Product Listings for WooCommerce SEO

To take your product listings to the next level, consider optimizing them for search engines using an SEO plugin like All in One SEO. This popular WordPress plugin allows you to improve your website’s SEO without any technical skills, resulting in increased traffic from search engines and social media.

AIOSEO - Best WordPress SEO Plugin

After installing and setting up All in One SEO, you can optimize your product titles, meta descriptions, and social sharing settings. In addition, you can leverage schema markup to enhance how your products appear in search engine results pages.

AIOSEO Product Title Optimization

By customizing your product listings for SEO, you can attract more potential customers and improve your search engine rankings.


In this article, you learned how to add product tags, attributes, and categories to your WooCommerce products. By organizing your store and optimizing your product listings, you can enhance the user experience, drive more traffic, and increase sales. Remember to always keep SEO in mind and make use of tools like All in One SEO to further optimize your WooCommerce store. For more helpful tips and guidance, be sure to visit ProgramMatek, your go-to resource for all things WooCommerce.