Sending HTML emails is a breeze with the abundance of email services available today. However, hosting the images for these emails can be a challenge, leaving many people confused. This is especially crucial for those who frequently send newsletters or run email outreach programs. Catchy images play a vital role in maximizing results, making it essential to have a reliable method for hosting images to use in HTML emails.
The Best Places to Host Images for HTML Emails
So, you’re looking for a convenient place to upload your images and easily use them in your emails by simply adding the URL, right? This way, you can effortlessly create perfect email templates with a wide array of images, significantly boosting your conversion rates. Without further ado, let me introduce you to some top-notch options for hosting your images for HTML emails.
The Mail Service Account
Many email services, such as MailChimp, allow you to store a few images on their servers for use in your emails. You can simply drag and drop the required images into the mail designer and create your perfect email newsletter or any other HTML emails. However, keep in mind that such services have file size limits. For example, MailChimp restricts image attachments to 1 MB and other supported files to 10 MB. This may pose a problem for those who require extensive work with HTML emails.
In cases where these limitations become an issue, you may need to host your images elsewhere and use them in your HTML emails. We have compiled a list of the best places to hold your images for all your HTML emails or newsletters to your customers or subscribers. Let’s explore them together.
Free Image Hosting Websites
Numerous free image hosting websites are available on the internet. You can visit these sites, upload your files, and utilize the attachment links in your HTML emails. For instance, MailChimp integrates with Flickr, allowing you to use your Flickr images and galleries in your email campaigns. This approach makes creating HTML emails or outreach campaigns hassle-free, liberating you from the limitations of your mail management service.
On a CDN
Alternatively, you can host the images for your HTML emails on a Content Delivery Network (CDN) service. CDN services like MaxCDN excel at delivering content at lightning-fast speeds, making them much more efficient than free image hosting sites. However, please note that CDNs require payment. They are not free of charge. Therefore, we rank CDN services below image hosting websites. If you can afford a CDN, it is the best choice for hosting your email attachments.
In Your Cloud Account
Whether you want to host images for your website or HTML emails, cloud services always provide a viable solution. Simply upload your files to a designated folder and start using them in your email campaigns. Unlike free image hosting and CDNs, hosting images on the cloud offers more flexibility in managing and organizing your images. While the aforementioned options may not allow direct image organization, cloud services make hosting HTML email attachments much more convenient.
On Your Own Server
Another solution is to host the image attachments on your own server. If you already own a server for any of your websites, you can create a separate folder for your email attachments and host them there. Even if you don’t have a server, you can find affordable options starting at just $5 per month. If you’re dissatisfied with or unable to afford any of the previous solutions, hosting images on your own server is certainly worth trying.
Best Practices for Sending HTML Emails with Images
Now that you know where to host your images for HTML emails, let’s briefly discuss certain important considerations for sending emails with attached images. By following these guidelines, you can ensure optimal results and avoid potential pitfalls.
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Avoid Using Background Images
Believe it or not, it’s best to steer clear of background images in your HTML emails. Studies have shown that emails without flashy backgrounds tend to have higher conversion rates compared to those inundated with images and backgrounds. Background images can also hinder readability (if used incorrectly) and significantly increase the email’s file size. To mitigate these issues, it’s best to minimize the usage of background images in your emails.
Use Images Moderately
Don’t let your images overpower your content. Excessive use of images in your HTML emails can significantly increase the email’s size. Moreover, many spam detection systems filter out emails where images outweigh textual content. Therefore, utilize images only when necessary. If you wish to include multiple images, ensure that you have sufficient textual content in the email body to balance and complement the visuals.
Avoid Copyrighted Images
It’s crucial to avoid using copyrighted images, not only in emails but also on your website or blog. The internet offers numerous websites where you can download high-quality images for free. Take advantage of these resources to ensure the safety and legality of your outreach campaigns and newsletters. So, be smart, and utilize free images in all your communication endeavors.
Through following these guidelines, you can create stunning HTML emails that captivate your audience, deliver your message effectively, and drive desired actions. Enjoy the process of crafting engaging emails with visually appealing images!